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The Fragrance Group Distinction

Explore a world full of incredible opportunities with The Fragrance Group.

Combining our core values of artistry, excellence, and integrity, and prioritizing our environment, we deliver the global experience our clientele and their customers deserve — connecting markets, products, and people for an even more beautiful world.

Our Values in Action
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Artistry

Crafting fragrances
with unlimited creativity
and passion.

Sustainability
Sustainability

Committed to a world where luxury meets responsibility.

Integrity
Integrity

Building trust with transparency and unwavering ethical standards.

Excellence
Excellence

Raising the standard of quality with every fragrance we offer and service we provide.

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Explore our curated portfolio
of world-class brands.

Unmatched Elegance in Every Bottle Curated Excellence for Discerning Tastes Defining Luxury Across Global Markets.

Press & Events

Follow us on social media and stay connected to the latest from SO AVANT GARDE.

"This is one of those perfumes that announces your presence the moment you walk in.. it opens with a playful burst of tangerine and lemon, it feels so bright and zesty.. instantly it will lift your mood"

Review by @veehaddad 

#birkholz #luxuryfragrance #nichefragrance #fragrancereview #fragrancecommunity #fragrancecollection
“The fruity notes in here feel very refined and elegant. It opens with pineapple, strawberry and apple. Then there’s raspberry and magnolia in the middle, there’s caramel, vanilla and musk. The caramel shines through the layer of the entire fragrance making the pineapple smell caramelized.” Pop Heart by Plume Impression

Review @fragrancefixations
For the ladies.. experience TUMI's Experience Collector: Signature, Utopia, Renaissance, and Whisper.

Photo @extrait.inspired 

#tumi #tumifragrance #luxuryfragrance #fragrancecollection #fragrancereview #fragrancecommunity
Decadently smooth yet playfully bright, Marshmallow & Lavender is a luscious dance of creamy vanilla and fluffy marshmallow, melting into the juicy vibrance of ripe peach. As it settles, a floral heart of lavender and jasmine adds an airy grace, while rich amber deepens the warmth. The dry down is a blissful indulgence, where sandalwood and musk interlace with crystalline sugar, leaving behind a velvety, golden glow.

#bananarepublic #bananarepublicfragrance #fragrancecollection #fragrancecommunity #marshmallow #signaturescent
Step into a world of refined seduction. Eau d'Aspiration opens with sparkling bergamot and lush berries, unfolds into rich tobacco and floral softness, and settles into warm tonka, leather, and amber. A fragrance that lingers. Bold, elegant, unforgettable.

#gravelfragrance #luxuryfragrance #nichefragrance #fragrancecollection #fragrancelover #fragrancecommunity #mensfragrance
“The most photorealistic, creamy, decadent gelato fragrance.. Waffle cone, hazelnut, ice cream, vanilla and musk.. It’s delectable”

Review by @fragrancelush

#gleam #luxuryfragrance #nichefragrance #summerfragrance #fragrancereview #fragrancecollection  #fragrancecommunity
Adamo Parfum is proud to collaborate with some of the world’s most exceptional craftsmen and artisans to create extraordinary, luxury perfumes.

Now available on our website.

#adamo #adamoparfum #luxuryfragrance #nichefragrance #fragrancecollection #fragrancecommunity #newarrival
“This is such a beautiful, soft, feminine fragrance. This smells so special to me.”

Review by hollyannerobinson (on TikTok)

#gritti #luxuryfragrance #nichefragrance #fragrancecollection #fragrancereview #fragrancecommunity #summerfragrance #femininefragrance #floralfragrance
At the beginning there was the Calabrian Bergamot. Sumptuous. Then came the turn of the sparkling Italian Lemon and the Brazilian Sweet Orange. To structure and give body to this tangy Frozen Musks sorbet, AFFINESSENCE has created an original plant lace, made from Fresh Fibres and Roots.

Among these intertwined essences seek the invigorating one of Ginger , the surprising one of Raw Carrot, crunchy and slightly sweet, and the distinguished of Vetiver from Java.

Photo by @pamcocoen 

#affinessence #luxuryfragrance #nichefragrance #fragrancecollection #fragrancecommunity #summerfragrance
A halo of bright achromatic light brings a zesty, and juicy quality to Blanc Polychrome with mandarin and lemon to the fore. A dose of lavender with a surprising blend of creamy jasmine, juxtaposed with the crispiness of fig leaves lends modernity. 

Photo by @extrait.inspired

#atelierdesors #luxuryfragrance #nichefragrance #fragrancecollection #fragrancecommunity #fragrancereview #summerfragrance #fruityfragrance