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The Fragrance Group Distinction

Explore a world full of incredible opportunities with The Fragrance Group.

Combining our core values of artistry, excellence, and integrity, and prioritizing our environment, we deliver the global experience our clientele and their customers deserve — connecting markets, products, and people for an even more beautiful world.

Our Values in Action
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Artistry

Crafting fragrances
with unlimited creativity
and passion.

Sustainability
Sustainability

Committed to a world where luxury meets responsibility.

Integrity
Integrity

Building trust with transparency and unwavering ethical standards.

Excellence
Excellence

Raising the standard of quality with every fragrance we offer and service we provide.

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Explore our curated portfolio
of world-class brands.

Unmatched Elegance in Every Bottle Curated Excellence for Discerning Tastes Defining Luxury Across Global Markets.

Press & Events

Follow us on social media and stay connected to the latest from SO AVANT GARDE.

Gris Charnel is inspired by a Parisian urban sensuality, which it expresses through sandalwood and vetiver.

Photo @olfactoryatlas

#bdk #bdkparfums #luxuryfragrance #nichefragrance #fragrancecollection #fragrancecommunity #fragrancereview
Haze, like a breath, liberates by creating an unresolved sensation. Between two states, two notes.

Top: Absinthe, armoise
Middle: Eucalyptus, spearmint
Base: Clary sage

#akro #akrofragrances #luxuryfragrance #nichefragrance #fragrancecollection #fragrancecommunity
Both sour and sweet, Indecent Cherry vacillates between candy and fresh fruit before settling into a silky blend with amber and musk.

Photo @annaxcellence

#borntostandout #cherryfragrance #luxuryfragrance #nichefragrance #ragrancecollection #fragrancecommunity #summerfragrance #kbeauty
“fresh, juicy black cherries soaked in a floral simple syrup and spices.

this feels like sipping on an old fashioned with muddled black cherries, and a cinnamon stick to stir, while sitting on your patio watching the sun set on a warm spring evening.

the florals and woods in this temper the sweetness of the black cherries — cutting them with hints of powdery petals and sun-drenched woods. giving the feeling of smelling the newly-bloomed rose bush at your front yard as you take another sip.”

Review and photo by @moneygobyebye

#mindgamesfragrance #luxuryfragrance #nichefragrance #fragrancereview #fragrancecommunity #fragrancecommunity #fruityfragrance #cherryfragrance #summerfragrance #signaturescent
Metal Flower is a modern fragrance composed with graceful Bulgarian Rose and Rose of May combined with exotic Ylang Ylang to create a floral trio enveloped by sharp Metallic notes and Patchouli. Delicate yet deft, it’s a dazzling Yin scent that brings clarity to the wearer.

Photo @lianasfavorite

#theharmonist #luxuryfragrance #nichefragrance #fragrancecommunity #fragrancecollection #signaturescent #rosefragrance #floralfragrance #patchouli
Erotika Minimale celebrates the power of understated allure, evoking a sense of confident elegance that captivates the senses. 

The iconic accord of Rose and Patchouli, but sexier. A leathery and animalic Patchouli, with soft Vanilla nuances, caressed by a sophisticated touch of Iris is accompanied by a powdery rose, strengthened by a pulpy Geranium.

Photo @pamcocoen

#newnotes #luxuryfragrance #nichefragrance #fragrancereview #fragrancecommunity #fragrancecollection #signaturescent
“Sticky, steamy, starchy, warm, rice, and sandalwood. That is what you’re getting from Santal-Basmati from Affinessence.”

Review by @tiffanytalksbeauty

#affinessence #fragrancereview #fragrancecommunity #luxuryfragrance #nichefragrance #fragrancecollection #ricefragrance #signaturescent
For the man who leaves a lasting impression, Happy Father’s Day.

#HappyFathersDay
“Bain de midi translates to midday bath and that’s exactly what it smells like. You’re at the beach taking a midday dip into the ocean and the sun is directly shining onto your body and everyone is tan and happy.”

Review by @smelllikestuart 

#maisonmatine #luxuryfragrance #nichefragrance #fragrancereview #fragrancecommunity #fragrancecollection #summerfragrance
Sapphire blue. A sensual fragrance whose sweet opening of almond and warm spices isa prelude to a heart of jasmine which opens its elegant petals to release its intoxicating and narcotic effluvium blending with the refined orchid. The flowers give way to light woods and enveloping musks supported by a mischievous hint of vanilla.

Photo by @olfactoryatlas

#thehouseofoud #luxuryfragrance #nichefragrance #fragrancecollection #fragrancecommunity
With a luminous blend of bergamot, mandarin, and amber, Royal Sapphire evokes the radiant depth and regal brilliance of the crown jewels.

Photo by @olfactoryatlas

#thameen #luxuryfragrance #nichefragrance #fragrancecollection #signaturescent #summerfragrance #fragrancecommunity